Innovative products or new technology are common practice for startups however it may not be very simple to describe it in words. A long and wordy product brochure or a technical website page may also rapidly lose the interest of consumers. But an animated explainer video can visually demonstrate what your company is all about - and turn complicated concepts into simple to understand. Visual storytelling is effective because the human brain reacts quicker to the visuals than the text. Rather than attempting to describe your app, product, or platform in a pitch deck, you can demonstrate its functionality within a couple of seconds with the help of animation and voiceovers. This not only makes the idea more understandable, but also more interesting and memorable. The animated explainer video in Delhi can be customized to fit your brand style, whether it is clean minimal visuals or a colorful character animation. You may use it to demonstrate product features, tutorials of the apps or illustrate customer pain points and how your brand solves them. Startups that post explainer videos on the sites or use them on social media platforms tend to get increased engagement. The visitors spend more time on the page and the bounce rate is reduced since people like watching short videos that show them everything that they should know. It is the most convenient method of grabbing attention and retaining it.
Trust is everything in the case of startups. Being new to the market, people may hesitate to purchase from you at first, before they feel confident about your brand. A professional business explainer video can solve that gap. Videos bring a humanisation element to your business. A friendly voice-over, straightforward visuals, and conversational scripts make your brand seem approachable and real. An emotional connection will make first-time viewers become loyal customers. Explainer video can also be used in various ways by startups to enhance their brand presence; they can show them in investor meetings, social media promotions, onboarding videos and even at events or pitch competitions. Instead of explaining your concept repeatedly, your video does the talking for you, consistent and confident every time. At Anamya Studios, we’ve seen how startups grow faster when they have a strong, cohesive video presence. Being an experienced video production company that specializes in explainer videos in Delhi, we are experts in producing videos that not only look great but also work with your larger brand narratives. Scripting and voiceover choice, animation style, sound design, and others, everything is created with customisation to make your brand memorable and stand out.
The greatest motivation that startups have towards explainer videos is that they are result-driven. Studies have shown that landing pages with videos can increase conversions by up to 80%. Why? Because they make the decision-making process easier. The faster and easier it is to see what your product has to offer, the more chance that the person will take the next step; whether it is signing up, purchasing, or even booking a demo. The point is that a good explainer video production in Delhi is not only creative, but also a marketing tool. When used well, videos make your search engine (SEO) ranking better. Video content is more preferred because it will retain people longer, and this is an indication of value and relevance to Google. Provided that you have embedded your video on your site, you are likely to achieve higher visibility on search results. Explainer videos are also very effective on social media. Social media platforms such as Instagram, YouTube, and LinkedIn prioritise video content in their algorithms. It implies that one good video can reach a much larger audience as compared to static pictures or text posts. Startups can also use the explainer video again in shorter versions (as a clip, a teaser reel, an ad) to be seen on different platforms and, therefore, it is a flexible and long-term marketing tool. The other benefit is affordability. Explainer videos are less expensive and more effective as compared to the conventional ad shoots or campaigns. They do not need many logistics and can be created fully with the help of animation, voiceovers, and design. This renders them suitable to those startups that desire to have professional storytelling without the price tag. We make animated explainer videos in Delhi at Anamya Productions, which not only look good but also have quantifiable results. Our strategy, creativity, and analytics are the path towards making sure that your video does not only draw attention but transforms the viewers into customers.
An explainer video is one of the best investments you can have in case you are a startup that would like to expand, attract more conversions, or create awareness. It makes your message easy to understand and gives you credibility as well as allows you to reach out to your audience on an emotional level. We are Anamya Studios which deals in startup-specific explainer video production in Delhi. From scriptwriting to final animation, our team ensures your story is told in the most engaging and effective way possible. We will create the animation that you wish for, be it 2D or 3D motion graphics, and we will create the corporate explainer videos that you need. Let your startup’s story be seen and remembered, with an explainer video that does the talking for you.
