From WAVES Mumbai to NFDC WAVES Film Bazaar Goa: Anamya’s Vision to Bring Awadhi Stories to the National Screen

Written By: Team Anamya

The Indian entertainment landscape is undergoing a massive transformation, driven by the rise of the creator economy and a renewed focus on Indian regional storytelling. Leading this charge from Uttar Pradesh is Anamya Productions and Anamya Studio & VFX, representing UP delegates on prestigious national and international platforms. Through active participation in both the inaugural WAVES Mumbai marketplace and the 19th NFDC WAVES Film Bazaar Goa, Anamya is paving the way for Awadhi cinema and regional filmmaking to take center stage.
From WAVES Mumbai to NFDC WAVES Film Bazaar Goa: Anamya’s Vision to Bring Awadhi Stories to the National Screen

The Journey Across WAVES: From Mumbai to Goa

The journey began at the inaugural edition of the WAVES Bazaar (May 1–3, 2025, in Mumbai, Maharashtra). Organized as a dedicated creative marketplace under the Government of India's World Audio Visual & Entertainment Summit (WAVES), this event served as a major collaborative hub for the film, music, VFX, and animation sectors.

Later in the year, the momentum shifted to Goa for the 19th edition of the NFDC Film Bazaar (November 20–24, 2025), held alongside the International Film Festival of India (IFFI). Representing Anamya, Managing Director Mr. Apoorv Chaturvedi and Creative Head Mrs. Chahat Agarwaal engaged with global industry leaders, positioning Anamya as a prominent independent film producer

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Championing Awadhi Culture through Films & Strategic Collaborations

With its headquarters in Lucknow, Anamya views it as a core responsibility to elevate the regional storytelling landscape of Uttar Pradesh. Inspired by the strong cultural identities built by Punjabi and Gujarati cinema, Anamya’s vision is to establish Uttar Pradesh as a highly respected regional content hub.

Key highlights of Anamya’s regional and technological vision from the summit include:

  • Awadhi-Driven Storytelling: Driven by a conversation with a senior Indian industry consultant, Anamya has committed to the co-development of a long-format Awadhi series, aiming to bring Awadhi culture through films to a broader audience.
  • AI and Technology Integration: Anamya collaborated with AI companies at the WAVES Film Bazaar to integrate cutting-edge technology into their production pipeline, reinforcing their commitment to highlighting localized narratives.
  • Subsidy Model Exploration: To support future productions, Anamya interacted directly with representatives from the Delhi and Bihar governments to thoroughly understand their specific film subsidy models.

National and Global Recognition for Homegrown IPs

At the NFDC Film Bazaar in Goa, Anamya’s original content received major validation on the international stage

Rango Tango Vigyan Ki Masti in the Viewing Room

Anamya’s homegrown project, Rango Tango Vigyan Ki Masti, achieved a significant milestone by being officially selected for the prestigious Viewing Room 2025. Out of an extraordinary volume of national and global submissions, it was one of only 151 titles curated into the Film Library (FL) based on artistic merit, originality of vision, and industry relevance.

As a result of this selection, the project will be viewed and evaluated by global industry delegates, festival programmers, producers, distributors, and platform representatives. Notably, Rango Tango Vigyan Ki Masti holds the distinction of being India’s first vertical format 9:16 3D animated series for children as per our research. The entire project from ideation and character design to animation, sound, and post-production is fully "Made in India" under one roof at Anamya Studio & VFX, which is currently preparing to complete Season 1 and expand its universe.

Global Outreach and New Projects

Anamya's presence at the international marketplace sparked strong global interest:

  • Bilateral Opportunities & Subsidies: The bazaar highlighted immense subsidies and new bilateral agreements open for both sides, enabling countries to present their locations for shooting and production while giving young creators a direct platform.
  • International Collaborations: Industry delegates from Sweden and New Zealand expressed keen interest in exploring collaborations on Anamya's original edutainment and 3D entertainment IPs.
  • New Global Projects: Anamya has committed to two new impact-driven projects, a documentary and a long-format series developed specifically for a global audience, with Anamya Productions as the Producer and Anamya Studio & VFX handling post-production.
  • Regional-to-Global Scaling: The marketplace provided opportunities for all regional studios to collaborate with major entities like Eros, allowing regional makers a dedicated space to sell their work. This further expands Anamya's international footprint, building upon its already active post-production presence in the UAE.

Driving Local Employment and Empowering UP's Creative Youth

A core pillar of Anamya’s long-term vision is translating these national and global milestones into direct economic and career benefits for the region. Recognizing the creator economy as a primary driver of modern industry, Anamya is deeply committed to generating high-value employment opportunities right inside Uttar Pradesh.

By scaling its state-of-the-art Lucknow facility to rival established hubs like Mumbai, Hyderabad, and Bengaluru, Anamya is actively building a sustainable ecosystem where local talent no longer needs to migrate to major metros for world-class opportunities. The production house is opening doors across a wide spectrum of disciplines, offering robust employment for:

  • Pre-Production & Writing: Local writers, screenwriters, and creative thinkers to pen authentic regional narratives.
  • Production & Performance: Independent filmmakers, directors, actors, and performers from across the state.
  • Post-Production & VFX: High-end technical roles for editors, sound designers, 3D animators, and VFX artists to work on international-grade projects.

Through its educational amalgamation bridging students from Lucknow University (LU) to the University of London, Anamya is creating a direct pipeline from the classroom to the studio. This initiative ensures that the next generation of creators has access to international exposure, mentorship, and immediate, meaningful employment within Uttar Pradesh’s rapidly growing entertainment sector

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